How are the mass affluent different from mainstream consumers? What marketing and merchandising do consumers with above average spending habits respond to best?

When you include the affluent market with the “near-affluent” and then add in the “affluent-minded,” you’re talking about nearly half the population! (well, at least 40% anyway). The point is that the expectation of quality and luxury has now become a mass phenomenon.How to reach and sell and establish loyalty among the new affluent market? I would say most of all, individualization, or in other words, mass customization. The processes and technologies that make this possible are more available and affordable than ever. It is up to retailers and providers of goods and services to equip themselves to treat every one of their customers as an individual. This will increase number and size of sales, visits, loyalty, referrals, income and profits. It is the way of the future.