Will the type of targeting that will apparently be offered by Cablevision result in significantly more advertising dollars flowing back to television? What will the potential of this type of targeting capability mean for consumer brand marketers and retailers?

I’m sure this will lead to positive results, but the real “holy grail” will be when consumers can seek out information on the products and services for which they are in the market at the present moment. Hey, I think we already have that: it’s called the internet! Just another argument for the integrated retailing imperative. http://www.retailwire.com/Discussions/Sngl_Discussion.cfm/13593