Are retailers achieving a significant boost from buy online, pick-up in stores options? How important is true cross-channel shopping for retailers? How can merchants best optimize cross-channel integration on websites?
I have to confess I am surprised the power and the potential of cross-channel has not been realized and implemented more quickly. But it will happen, and it will be big. As a noted futurist has said, we routinely overestimate short-term change and underestimate long-term change. But “never mistake a clear view for a short distance.”http://www.retailwire.com/discussions/sngl_discussion.cfm/13922
Filed Under Ask Dr. Roger